Edge o’ Beyond first made the lingerie industry sit up and take notice in 2014 with a luxurious debut collection featuring lusciously opulent laces paired with delicate golden chains. In 2017, this still-new lingerie brand shows all those accolades were well-deserved with their Spring/Summer 2017 Collection, the brand’s sixth.
Earlier this month, I reviewed a new company aiming to “disrupt” the lingerie industry. Much of the intimate apparel industry is relatively old-fashioned, but in reviewing this company, I discovered that just because someone re-invents something, doesn’t mean they’re making it better. In fact, sometimes the smallest changes can make the biggest impact. I couldn’t help but wonder: could small tweaks to existing lingerie styles make a successful new product?
Is your business running a lingerie sale? Send it to email@example.com! Note: (online only) sales must be received by Friday at 12pm PST for inclusion in that week’s sales post. There is no charge for inclusion in the weekly sales post. This is a listing of more recent sales. For a full list of lingerie sales, including newsletter discounts and permanent sale pages, please visit the “lingerie sales” link at the top of the page.
As a lingerie designer, people often tell me my work sounds like a ‘dream job.’ An aura of fantasy and glamour surrounds the fashion industry. However, the reality is lingerie design can be pretty boring most of the time, with very little creativity involved at all.
2016 has come to a close and over the past year, the plus size lingerie industry has seen some positive changes that I would love to see continue through 2017 and some not-so-great moments I want to leave in 2016. When looking back on the past year of plus size lingerie, I think about it in two distinct ways: what innovations and styles were made for plus size lingerie products and how were those products sold to consumers.