The subject of pricing is perhaps one of the most emotionally fraught topics in the lingerie world. Consumers are often convinced they’re paying too much for lingerie, while brands and retailers frequently believe their margins are too small. Furthermore, it is true that margins in the lingerie industry are among the narrowest in the fashion world; an absence of automation combined with specialty fabrics and hire R & D costs all mean that lingerie is incredibly expensive to produce…far more than a t-shirt or a pair of jeans.
Is there anyone more iconic in the lingerie world than Bettie Page? The “Queen of Pinups” has been an influence on American culture for generations, inspiring trends in beauty, fashion, and art. It’s hard to imagine a world without her; nearly everyday, I run across a Bettie Page reference of one kind or another.
Ever since I first became interested in the lingerie world, Fleur of England has been on my radar as one of those brands that consistently creates beautiful lingerie. It’s not a brand that I associate with particularly boundary pushing design work, but one that has always created sophisticated and elegant undergarments that I would happily welcome into my own wardrobe.
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